A brand campaign presentation covering visual identity systems, audience targeting strategy, and digital launch asset direction.
The PixxTale brand campaign deck was built to introduce a new creative IP to a digital-first audience. The presentation balances bold visual storytelling with data-informed strategy, guiding stakeholders through the brand's core identity pillars, target audience personas, and launch roadmap.
Each section of the deck was designed to feel like an extension of the brand itself — using the IP's own color language, typography, and illustration style to make the pitch feel cohesive and immersive from the first slide to the last.
